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    Why Pricing and Preparation are the Keys to Marketing Your Property
    by Don Kanare


    When it comes to preparing your property for sale, many property owners are thinking about what it would take to put their property on the market and get the price they want. If you are thinking about selling your property in the near future there are a number of things to consider if you want to maximize your profits and minimize the headaches.

    With supply and demand being the critical factors, one of the first things to examine when pricing your property is the number of places that are similar to yours. If your home or condo has some unique attributes and there are few others that would compete with it, you may be able to get a premium price. Depending on the inventory on the market when you list your property, there may or may not be competition in any condo complex or neighborhood from a price perspective.

    Generally speaking, late Spring is the best time to put your property on the market if you want to sell it before the majority of summer listings hit the MLS and create new competition for your property. But every market is different and if you live in a resort area you will want to time your sale to coincide with the start of the peak season. At Lake Tahoe our peak season for sales is June to September, while in Vero Beach, FL the peak is from November to March.

    Whatever you do, don't get carried away with setting an asking price that is out of line with the most recent sales. Some of the new listings that we have seen on the Incline Village real estate market have been priced far higher than the most recent sales would indicate, and they are sitting without getting much interest from buyers. If you really want to sell your property and not just show it endlessly, then price it at fair market value, and give yourself a little wiggle room. Make sure you can justify the asking price based on recent sales. No one cares what the asking prices are of homes in your neighborhood when it comes to writing an offer, they only care about closed sales. Do not fall into the trap of pricing your house based on what your neighbor is asking. Price your property based on what it's really worth to an impartial buyer.

    Preparing your property for sale can be time consuming and at times seem overwhelming. You want it to look just right for prospective buyers, but you don't want to spend a fortune redecorating. Maybe you need to take out some furniture to make the place more spacious. Or the interior paint is looking faded. The best thing to do is make a list of everything that even remotely concerns you and discuss it with your agent. By addressing the issues that will add value and give the property the best appeal you will stay focused on what potential buyers are looking for. No place is perfect, but repairing those things that are obvious flaws and would need immediate attention anyway can help to turn lookers into buyers. Staging of your property can be minimal or extensive, but every property for sale needs some attention to detail to make it appeal to potential buyers.

    Fortunately, most locales have a variety of professionals who can assist you with just about every chore. So, don't let the details put you into a tizzy. Whether you need a handyman to do some repairs, a mover to haul away some old things in the garage, or even someone who can do a complete staging of your property, take the time to find just the right people to assist you with preparing your property for sale and you will likely sell your property quicker and for the best possible price.

    Copyright 2006 Don Kanare - All rights reserved

    Don Kanare is a real estate agent with Lakeshore Realty located in Incline Village, NV at the northeast corner of Lake Tahoe. Don writes a daily column about the new listings, price changes and general market commentary on Incline Village Real Estate. You can find Don's column on his web site at: http://www.InsideIncline.com

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